Welcome to The Mobile Marketeer!

Well, I thought it was about time that I started a blog to share my thoughts on the world of Mobile Marketing and to provide some case studies of current campaign activity so that the world can see that Mobile Marketing is happening now.

Firstly I need to declare that I work for Mediabrands, an InterPublic Group agency, but this is my personal blog and in no way reflects the views of either Mediabrands or InterPublic Group.

I aim to use this to collate examples of great Mobile Marketing as well as offering my opinion on the latest developments in the mobile world. I hope you enjoy it!

A tongue in cheek look at QR codes

OK, I know that I go on a lot  about QR codes, posting lots of examples of them in real life and generally bigging them up, but I also acknowledge that they are far from perfect, as this video shows.

Thanks to Simon Andrews and the gang at www.addictivemobile.com for pointing it out in their fantastic Mobile Fix newsleteer.

Courvoisier Punch messaging campaign

Courvoisier have just run an SMS campaign with O2 to promote their pre-mixed drink, Courvoisier Punch.

O2 enable advertisers to precisely select their target audience, which is essential for drinks brands that need to ensure they only reach an 18+ audience. As well as age targeting, brands can choose to target by location and customer preferences, such as Comedy, Going Out, etc.

These ads offer O2 customers a free sample of Courvoisier Punch at the Pleasance Theatre Courtyard at the Edinburgh Festival Fringe, where Courvoisier were running a sponsored bar. This is a great way of extending the sponsorship, whilst offering customers something of value.

The ROI of Social Media.

I really like this animation of an intern at a big corporate discussing the ROI of social media.

I think that the same point could be made about mobile. Companies that don’t embrace mobile in the next 12 months are going to be alienating more and more of their customers. There are already 2.5 million people in the UK that say their primary means of accessing the internet is their mobile phone. This is set to rise to more than 5 million by the end of 2012. OK, so it’s not as many people as watch X Factor on a Saturday night but it’s still a significant constituency. Plus, by the end 2012, there will be well over 30 million people that access the internet from mobile devices at least once a month. If the one time these people access the mobile internet is to engage with your brand, you’re going to piss them off pretty quickly if you’re still using Flash and they get a blank screen.

Thanks to www.digitalbuzzblog.com for pointing out the video, and www.mobilesquared.co.uk for the stats.