iAd launches in the UK
Posted by themobilemarketeer on August 6, 2010
So, it’s here. iAd has launched in the UK this week with its iAd for Apps ad unit. This is an ad unit that is served into an app that allows a user to download another app without actually leaving the app they’re in. Sounds complicated but it isn’t really.
Here are some screenshots of the end to end experience in the AccuWeather app.
It’s a pretty smooth and painless user experience, but I’m not convinced it’s the best solution for advertisers. If I was Yell!, I would want people who had just downloaded my app to leave the AccuWeather app so that they could start using mine. In this world of tiny attention spans I’m likely to have forgotten that I downloaded a new app by the time that I come out of whatever I was doing. OK, so that’s perhaps not true for the AccuWeather app, but it could be for a deeper news app, for example.
It’s entirely possible that people will forget they’ve downloaded the Yell! app and not actually open it until days later. iPhone app pages are getting pretty cluttered with all the apps and folders that people are acumulating and it’s important to get your app into the customer’s mind as quickly as possible.
What are your thoughts?
