Has Rim finally broken out of the business space and become a consumer handset of choice?
I was having dinner in my local Zizzi’s restaurant last night when two girls, in their early 20′s, sat at the table next to me and but their Blackberries on the table. Now, I don’t know if these were hand-me-downs from working parents, or if they had chosen them themselves, but they certainly weren’t ashamed of them and were quite happy to show them for the whole world to see. It could be that celebrity endorsement (in this case definitely Paris Hilton and not Barack Obama!) is paying off and the Blackberry has become a fashion statement. Either way, take note all of you marketers, the Blackberry is used by more than just business types.
Coincidently, the two girls had a paper voucher that they’d printed off the internet, wouldn’t it have been great if they could’ve just showed a voucher on their Blackberry?
Blackberry – Breaking the business mold
Posted by themobilemarketeer on October 13, 2009
Has Rim finally broken out of the business space and become a consumer handset of choice?
I was having dinner in my local Zizzi’s restaurant last night when two girls, in their early 20′s, sat at the table next to me and but their Blackberries on the table. Now, I don’t know if these were hand-me-downs from working parents, or if they had chosen them themselves, but they certainly weren’t ashamed of them and were quite happy to show them for the whole world to see. It could be that celebrity endorsement (in this case definitely Paris Hilton and not Barack Obama!) is paying off and the Blackberry has become a fashion statement. Either way, take note all of you marketers, the Blackberry is used by more than just business types.
Coincidently, the two girls had a paper voucher that they’d printed off the internet, wouldn’t it have been great if they could’ve just showed a voucher on their Blackberry?
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