This advert was also at Waterloo Tube station and is a fantastic example of an integrated mobile campaign.
Texting the shortcode results in an immediate reply that you’ve been entered into the competition. The return text also includes a link to download the first chapter.
Clicking on the link takes you to a mobile site where you can buy the e-book, send a link to a friend and allegedly download an extract. unfortunately clicking on the download link resulted in an error message “Download Failed. Safari cannot download this file.” Not sure if this is an iPhone specific problem or if it happens on other devices as well. What should have been a brilliant mobile call to action from a traditional ad unit ends up as a fail, which is a real shame as this campaign is almost there.
Still, I might win a holiday to St Lucia!
