Castrol are using mobile to provide motorists with a handy oil finder. Simply text “Oil” to 83080 to receive a link to the Castrol mobile site. Enter your car registration number and the site confirms the make and model and recommends a type of oil for you. A very useful service for the non-technically minded motorist who just wants to buy the right oil for their car.
Posts Tagged ‘case study’
Castrol use mobile to promote oil
Posted by themobilemarketeer on October 18, 2009
Posted in Case Studies | Tagged: automotive, case study, castrol, marketing, mobile, SMS | Leave a Comment »