Toshiba almost gets mobile advertising

 

I’ve just been using my Independent iPhone app to catch up on the news and I saw an ad for the new Toshiba TG01 Windows Phone.

Normally I don’t click on the ads but something made me want to check this one out. Tapping the ad opens up the Safari browser and I was looking forward to a nicely laid out site that would fit my iPhone screen properly and be easy to read. Surely this wasn’t too much to expect from a mobile phone ad in a mobile app? Wrong!!!

This is what I got instead.

Not only is this not a mobile optimised web page, it’s for the wrong phone! The ad was for the TG01 and the web page shows the G710, which is a year old. Hey, at least it’s still a Toshiba handset with Windows OS, which is better than Kia managed recently http://bit.ly/3sulwr.

Blackberry – Breaking the business mold

Has Rim finally broken out of the business space and become a consumer handset of choice?

I was having dinner in my local Zizzi’s restaurant last night when two girls, in their early 20′s, sat at the table next to me and but their Blackberries on the table. Now, I don’t know if these were hand-me-downs from working parents, or if they had chosen them themselves, but they certainly weren’t ashamed of them and were quite happy to show them for the whole world to see. It could be that celebrity endorsement (in this case definitely Paris Hilton and not Barack Obama!) is paying off and the Blackberry has become a fashion statement. Either way, take note all of you marketers, the Blackberry is used by more than just business types.

Coincidently, the two girls had a paper voucher that they’d printed off the internet, wouldn’t it have been great if they could’ve just showed a voucher on their Blackberry?