Qr codes, the new darlings of mobile advertising. Sometimes these are used in really terrible ways that can do nothing but annoy customers. Occasionally though, you get a few different and interesting uses of them. This article from Econsultancy highlights some of the better implementations of QR codes in recent months http://bit.ly/n1bd3n.
There’s the recent award winning implementation from Tesco who set up a virtual store on the Korean subway. Perhaps my favourite of this bunch is from Radisson Edwardian (www.radissonedwardian.com) who have added QR codes to their menus.
QR codes on menus
Scanning the code enables diners to view a video of the chef preparing the dish. This adds an element of theatre to the experience, as well as giving the diner a better idea of what it is that they are ordering. Imagine being able to scan the menu in one of Heston Blumenthal’s restaurants! Econsultancy also have an interview with Amy Clarke, the E-Commerce manager at Radisson Edwardian http://bit.ly/n3bpy8.
The notable thing about all 8 of the QR codes highlighted in this article is that they all link to a properly mobile optimised experience. The most common failure for QR codes, that I have scanned, has been that they link to a standard website, which is difficult to navigate on a mobile phone. The worst link to Flash sites, have broken links or deliver absolutely nothing of value, or interest, to the customer.
What are the best, and worst QR campaigns that you’ve seen?
