Honda have achieved an amazing 27% CTR for a mobile campaign in Greece. In a good example of a properly thought out mobile campaign, Honda tied up with the World Wide Fund for Nature to launch the Honda Insight.
Mobile banner ads link through to a mobile site where customers can find out more about both the Honda Insight and WWF’s Earth Hour initiative. Customers could sign up to receive SMS alerts reminding them to switch of their lights for Earth Hour. Read more about it here http://www.mobilemarketer.com/cms/news/advertising/4393.html
Why is it that car manufacturers all seem to be running great mobile campaigns? Why is it that they get it and other sectors don’t? Now’s got to be the time to up your game and claim even better response rates for your own brands!
