The ROI of Social Media.

I really like this animation of an intern at a big corporate discussing the ROI of social media.

I think that the same point could be made about mobile. Companies that don’t embrace mobile in the next 12 months are going to be alienating more and more of their customers. There are already 2.5 million people in the UK that say their primary means of accessing the internet is their mobile phone. This is set to rise to more than 5 million by the end of 2012. OK, so it’s not as many people as watch X Factor on a Saturday night but it’s still a significant constituency. Plus, by the end 2012, there will be well over 30 million people that access the internet from mobile devices at least once a month. If the one time these people access the mobile internet is to engage with your brand, you’re going to piss them off pretty quickly if you’re still using Flash and they get a blank screen.

Thanks to www.digitalbuzzblog.com for pointing out the video, and www.mobilesquared.co.uk for the stats.