Themobilemarketeer’s Blog

All about Mobile Marketing

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Welcome to The Mobile Marketeer!

Posted by themobilemarketeer on November 19, 2008

This blog aims to highlight examples of great (and all to frequently, crap) mobile marketing and advertising. Hopefully it will be a reference tool for case studies, as well as featuring some interesting thought pieces and opinion.

I need to declare that I work for MEC, a WPP agency, but this is my personal blog and in no way reflects the views of either MEC or WPP.

I hope you enjoy it!


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Nokia follows Samsung in bashing Apple in its TV ads

Posted by themobilemarketeer on April 3, 2012

Vodpod videos no longer available.

Nokia have taken a leaf out of Samsung’s marketing play book by knocking Apple in the latest Lumia 900 ads. Whilst this is humorous and points out the failings of competitor handsets, it doesn’t highlight any reasons why people should buy a Nokia handset. Sure, there was a lot of noise about the iPhone deathgrip when the iPhone 4 came out, but that was 18 months ago and people have been living with, and enjoying their iPhone 4s ever since then. I don’t think it’s something that’s worth further discussion. Let’s drop it and hear why the Lumia 900 is a much better device.

I actually saw some of the Nokia product demos on their stand at MWC this year, and some of them were awesome. In particular, the car navigation service is amazing and blows away anything that Apple have to offer (nothing?) in this field.  Surely it’s time Nokia started bigging itself up, instead of trash talking the competition.

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Real people scanning real QR codes

Posted by themobilemarketeer on March 9, 2012

I’ve just seen this great Tumblr site “Pictures of People Scanning QRCodes” This person has taken photos of all the people thay have seen scanning QR codes in different surroundings and created this site. Definitely worth a look.

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A tongue in cheek look at QR codes

Posted by themobilemarketeer on August 26, 2011

OK, I know that I go on a lot  about QR codes, posting lots of examples of them in real life and generally bigging them up, but I also acknowledge that they are far from perfect, as this video shows.

Thanks to Simon Andrews and the gang at for pointing it out in their fantastic Mobile Fix newsleteer.

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