Courvoisier Punch messaging campaign

Courvoisier have just run an SMS campaign with O2 to promote their pre-mixed drink, Courvoisier Punch.

O2 enable advertisers to precisely select their target audience, which is essential for drinks brands that need to ensure they only reach an 18+ audience. As well as age targeting, brands can choose to target by location and customer preferences, such as Comedy, Going Out, etc.

These ads offer O2 customers a free sample of Courvoisier Punch at the Pleasance Theatre Courtyard at the Edinburgh Festival Fringe, where Courvoisier were running a sponsored bar. This is a great way of extending the sponsorship, whilst offering customers something of value.